Mood board

What target audience does my publishers aim for? - The publishers I have chosen aim at the rock genre of music and therefore, target fans of rock music. However, they also produce and publish a magazine called the blues, which is not based on the rock genre. However, this may double the target audience as fans of the blues may want to see what other magazines TeamRock publish, this means that i will gain a greater target audience.

What attracts people to the magazine? - The codes and conventions that attract people the most to a magazine is the main image. This is because if its a image of someones favourite music artists or an artist that has a huge fan base, they will be attracted to the magazine and therefore, buy the magazine as a result.

What puts them off the magazine? - The aspect of a magazine that could potentially put the audience off buying it is the colour scheme. This is because, if to many colours are used on the cover, the magazine could end up looking unprofessional and messy.

What would the audience expect to see? The audience of a rock magazine would expect to see the main image relating to the rock genre in someway. For example, props like a guitar or a drum kit as these are commonly associated with rock music. Also, the audience will expect to see a good colour scheme that can be associated with a rock magazine, for example, darker colours like black and grey.

Classic Rock use the conventions of the rock genre to maximize the potential customers that will consume their magazine. Classic rock are able to do this as they like to use images of older rock stars as their main image. This means that they are able to use conventions to match the masthead of the magazine as they use classic rock stars to cover the Classic Rock magazine. Classic Rock, also follow conventions by using a limited amount of colour as seen in the bottom right image down below of one of their magazines front cover so they reduce the amount of people that will be put off by the magazine. Classic rock also like to use props the are typical from the rock genre, as many of their magazine covers feature a rock star holding a guitar. They use these conventions to maximize appeal the fans of this genre.

Down below is a mood board of some things that will appeal to my target audience. For example, Outfits, props and colour scheme of a magazine