Institutional research

                                    Institutional research

One of publishing companies I have chosen to pick is TeamRock as they publish Classic Rock which has influenced my own rock magazine. TeamRock brought Classic rock back in 2013 along with another magazine called Metal Hammer. These magazines were brought off publishing company "Future" who was responsible for publishing them before 2013. Now Classic Rock is part of a chain of magazines published by TeamRock as they publish its sister publications Metal Hammer and Prog magazine.

Classic Rock Focuses on bands dating back to the 1960's through to the early 1990's and stared bands such as Guns N Roses and Queen and even featured Jimi Hendricks on the cover a couple of times. This publisher would be ideal for me as our magazine fits into the idea around the magazine classic rock as its a rock magazine, and therefore, share the same Genre and interests. Furthermore, the reason why I feel this is a great publisher to chose is that they have experience within the rock industry and have the budget to oversee any project that comes there way and also has become one of the biggest music magazines in England with a total circulation of 56,714 as of December 2012.

I also like the ideologies the TeamRock has which is to produce High quality and in depth material from the rock and roll world which consists of reviews, interviews and videos to entertain and please the fans of rock. I think that this suits the wants and needs of my Music magazine as I want to be able to produce a high quality magazine that's going to appeal to my target audience which is what TeamRock are specialists at doing.

Another thing that will benefit my magazine and is a huge strength of choosing TeamRock as my publishers is because they have many different ways to engage and advertise to the audience listening. This will be great for my magazine as I will be able to advertise my magazine on their radio stations which will attract the audience as they are already a fan of rock due to the fact they are listening to a TeamRock radio station. Therefore, I will be able to display and distribute my magazine to my target audience effectively very early on as they have the facilities and a large fan base already. However, TeamRock are an independent publisher unlike Bauer Media Group, Future Plc and IPC Media which, puts them at a disadvantage because of the much more powerful competition they are up against. This means that, my target audience might be significantly smaller than the mainstream publishers due to it being a smaller brand, however, Classic rock currently has the highest amount of circulation in the UK over magazines like Kerrang, which means the rock culture in the UK have a greater interest in 1960's 1990's rock vibe, which is what my magazine is going to be focusing on.

However, their are companies like Kerrang who have been around for substantially longer than Classic Rock and therefore, are less of a household name as a result. Kerrang, also are owned by one of the more dominant publishing companies, Bauer Media Group, which are also one of the big three publishing groups in the magazine industry and therefore, I would also choose Bauer Media Group as my publishing company as they have experience in the rock magazine industry. Furthermore, another reason why I would Choose Bauer Media Group is because, they have 50 radio stations based around the world. This would allow me to advertise my magazine across the world to the majority of my target audience (Fans of rock) which will appeal a lot to fans of rock and especially if they like Kerrang who are owned by Bauer Media Group.

Furthermore, this will  increasing the distribution of the magazine i have created by using the radio stations Bauer media group to broadcast my product to the rock fan base. own to benefit my magazine. I also think that there policy is good as they want to connect audiences with excellent content through their broad multi-touch point brand platforms, wherever and whenever and however they want. They also have a wide portfolio of influential brands which gives them an advantage over other magazines and competitors. This will be very beneficial for my magazine as marketing and advertising the magazine will not be a problem as its something that Kerrang and Bauer Media Group  specialise and excel and something that they are very passionate about getting right as mentioned by themselves. Also, the fact that Bauer Media Group are a mainstream business means that they are more popular and well known than other magazine publishers which, gives you a better advantage than maybe choosing a independent publisher like TeamRock which are less of a mainstream company and therefore, less well known and puts them at a disadvantage due to the tough competition of bigger competitors.

Overall evaluation of Team Rock and Bauer Media Group

Overall, the publishing company that will suit my magazine the best is TeamRock. This is because I want my magazine to reach and achieve the same ethos and views that they have but to also deliver similar and high quality content which, meets the wants and needs of the rock audience which, TeamRock manage to accomplish with their magazine Classic Rock and  therefore, appeals and satisfies the audience as a result of the high demand for this genre. Furthermore, Classic Rock has a bigger fan base than Bauer Media Group's counter part Kerrang which, suggests that people have a much larger interest for a classic rock themed magazine. So, by choosing TeamRock, I will be able to distribute and give the audience what they want, which is a classic rock vibe to the magazine. Furthermore, I also know who my target audience is as people who like classic rock are generally more older people, where as Kerrang have a wide range of audiences as they have all sorts of bands, new and old, in their magazine, which is why it would be harder to pinpoint an exact audience, and appealing to each individual one in some sort of way.