Evaluation - question 3

The media institution that might distribute my magazine is TeamRock (Publishers of Classic Rock magazine). I think TeamRock will distribute my magazine as my magazine focuses heavily on older rock and roll artists as seen in the cover lines of my main cover and contents page of my magazine. TeamRock will like this as they publish and distribute a magazine called ClassicRock which focuses on "Classic" rock and roll stars and therefore, will be familiar with the contents of my magazine.

My magazine will be available in America and the UK as this will help widen the target audience and increase the sales of my magazine. I have chosen this as the American culture is famous for its Rock and Roll an therefore, would appeal potential consumers in America. I have also chosen the UK due to the massive Classic rock following, and because TeamRock is based in the UK therefore, making it easy to distribute and increase the consumption of my magazine as TeamRock are currently the leading rock and roll publishers in the UK. I also know that classic rock appeals to the UK audience, due to TeamRocks magazine "ClassicRock", having a circulation of over 56,714. This is higher than Kerrangs circulation, and suggests that the UK like the 1960's and 1990's rock better than modern day rock. However, TeamRock are independent publishers which comes as a disadvantage due to there unknown reputation, and therefore more mainstream companies like The Bauer Media Group have a bigger audience due to their reputation.

Bauer Media Group logo

The type of people that will read my magazine are probably fans of classic rock, who have interests in the bands from the 1960's through to the 1990's. The majority of people will be probably over the age of 40 as these sorts of bands would of appealed to them back then as this was around the time these bands started to become popular and hit the peak of their career.