Evaluation - question 5

How did you attract/address your audience?

To attract and address my magazine audience, i made sure my masthead suited specific conventions about my chosen music genre. I done this by changing the masthead to the word "AMPED". This attracts my audience as they will know straight away what the magazine is about (music) as an amp is   a common piece of equipment used and associated with rock music and therefore, my magazine can be easily identified by rock fans, due to the name of the magazine. I have also made sure my magazine appeals to the male gender between the ages of 18 - 65 as i have included a more modern look for the artist with the black jacket and the shirt which will appeal to the younger people of this demographic as they are stereotypically more modernised than the older age group. However, to appeal to the younger age group, i have included rock legends that are reflective of the 20th century like Jimi Hendricks and Slash which are more relevant to the older age group and therefore, would appeal to them.

I have also used my main cover image to attract and combine with the masthead. The reason why my main cover image attracts my audience, is because it used conventional props (like guitars and costume) of the rock genre. This will attract music fans and rock fans as they can automatically assume its a music magazine due to the instruments used in the main cover. Also, the guitar that I used goes well with the masthead "AMPED" as both are used together, making it even more obvious about the genre of magazine, an therefore rock fans can easily establish the genre of music and potentially buy the magazine.

On my contents page, i have used multiple design aspects to attract and receive attention from my target audience. I have used multiple images positioned in different places around the contents page to make the page look fuller and more packed in content which, would appeal to rock fans/my audience as it would keep them immersed and entertained into the magazine. I have also used a similar colour scheme to the contents page as I have interpreted colours like red, grey  and black which were all featured in my front cover. I have used this design to follow conventions of other magazines as they stick consistently to the same colour scheme throughout the magazine. However, I have also interpreted new colours into my magazine like the mint green colour at the top right of the page. I have used this design feature to make the magazine feel more unique and to also give the viewer something different.

I have also missed out specific design elements and conventions within my magazine

My magazine also met specific conventions of other rock magazine like Classic Rock. This is also where I took some of my inspiration from in creating the contents page like the design layout of the pictures and also the overlapped writing across the images on the contents page.

For my double page spread, I decided first to not have a border around the outside of the page. However, later on I decided that the double page spread felt a bit empty and there wasn't much going on and it wasn't really interesting from a viewers perspective. This then lead to me changing the Double page spread by putting a black border all the way around the outside of the magazine which, gave the magazine a more polished and professional look in my opinion. It also made the page look less plain and neater which, would appeal to the viewer looking at the double page spread.

Before the border around the outsid

With the border around the outside

However, after this i still wasn't satisfied as i felt it didn't match conventions of a double page spread at all. Therefore, I started to research on what a typical double page spread for a music/rock magazine looked like. I got an idea of the design and layout of the magazine and started to layout the text and image to match specific conventions that would attract and appeal to the audience. I also added a gradient into my double page spread using Photoshop which allowed my to make my magazine look more interesting, therefore it would appeal to the viewers as they will find it aesthetically pleasing and therefore, will be entertained more by my magazine. I have also made the artists name part of the title as this will appeal to snakes fan base and attract a bigger audience. I have also added in quotes from the artist as this is a common convention of double page spreads and therefore, matches a typical rock magazine.

In have also created a prizi annotating the reasons why I added in the design features I have chosen and how I think it suits magazine and rock magazine conventions.
https://prezi.com/7bmocwnnq1vr/contents-page//